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Kelsi Dagger to Relaunch With Brooklyn Focus
Kelsi Dagger has been reborn as Kelsi Dagger Brooklyn.
The contemporary women’s label, under the umbrella of New York-based PLV Studio Inc., will debut an overhauled footwear mix for spring ’14 and a new e-commerce site in February.
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Revamped handbags will be introduced in fall ’14.
Although PLV Studio VP Scott Kaminsky declined to reveal specific retailers, he said the relaunched product will be available in several major retailers and independent boutiques.
True to its new name, Kelsi Dagger Brooklyn has an edgier, more casual vibe than its predecessor.
Heels are lower, leathers are distressed and welts are plentiful on flats, pumps, mules, sandals and boots. The styles combine man-tailored influences with neutral shades and occasional pops of color. According to Kaminsky, handbags will echo that aesthetic with an even heavier emphasis on utility.
“The product is radically different,” said PLV Studio cr