Fubu owner biography

American hip hop apparel company

For the military slang, see List of military slang terms § FUBU.

FUBU (, FOO-boo) is an American hip hop apparel company.

FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.^[1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

History

The company was founded in 1992 when Daymond John mortgaged his home for $100,000, and with that seed money, the company's co-founders rebuilt half of his home as a factory while the other half remained living space.^[2] The clothing store Montego Bay, on Queens' Jamaica Avenue, was the first to carry the FUBU line.

In the mid-1990s, high-end department store retailer Macy's started stocking FUBU apparel and, at one point, featured the four FUBU founders in a live, interactive window display in its flagship store on 34th